‘Smash:’ Broadway's Big Prime-Time Moment | NY Times
The big question: will mass audiences care about Broadway?
I was privileged to watch an extended promo for the show during my visit to Universal Studios last week and I have to say that if they show some of the stuff in their TV spots that they showed in this particular preview, more people would be interested in the show. I’d say I rated my interest in this show at about a 2 on a scale of 0-5 before I saw the clips. After seeing the piece at US last week I’d say I’m at a 4.
As for how my particular scale works, a 0 means “I have no desire to watch this show and will certainly not watch it. A 5 means “I’m interested in this show and the subject matter the show covers and am certainly going to watch it.” The 4 for me is “I’m not really interested in the subject matter, but the show itself looks like it’s going to be entertaining enough for me to make a conscious effort to watch it live or at least DVR and watch later.”
Seriously, the drama around the production of something new seems like it’s what is really going to fuel this show and the TV spots keep stressing the musical pieces of it in hopes that they can pull in the Glee audience. Less Glee, more Inside Baseball stuff please.
